Meridian Star

Local News

March 20, 2014

PRAM welcomes nationally accredited speaker

MERIDIAN —     The Meridian chapter of the Public Relations Association of Mississippi (PRAM) is inviting members of the business community to harness the power of content marketing and social media at its March meeting Friday at noon in the Rush Hospital Cafeteria meeting room.

    Deborah York Geiger, APR, a nationally accredited public relations professional with 20 years of marketing experience spanning healthcare, construction, nonprofits and technology, will show professionals in public relations, marketing, communications and the business field the tools to building business through search-engine optimization.

    "Today, it's not so critical where your business is physically located, but where in the list your business appears on the Google search results," said Geiger. "The key to this organic search location is content-relevant, timely, updated content. We'll discuss how to align all outgoing communications efforts from advertising and social media to events and meetings into one powerful communications engine."

    Geiger will cover these topics as well as the differences between the most powerful social media platforms, including Facebook, Twitter, LinkedIn, Pinterest and how to determine which networks are useful for your organization.

    Takeaways include tips for creating a content calendar, the top free (and not free) time-saving and content grabbing tools, tips for building engagement, staying creative, and ways to connect your social media, e-mail newsletters, blog and website to one communications powerhouse of online visibility. Learn more about Geiger at her website, www.contentfresh.com

    PRAM Meridian holds its meetings on the third Friday of each month throughout the year in the meeting room of Rush Cafeteria, located on the third floor of the Rush Ambulatory building.

    PRAM is a statewide organization of 600 public relations, marketing and communications professionals and students, with 10 chapters from the Gulf Coast to the Tennessee line, and is part of the Southern Public Relations Federation. T

    he Meridian chapter of PRAM was established in 2005. For more information on the meeting, please email meridianpram@gmail.com.

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