Meridian Star

June 8, 2014

Marketing students applauded for their work


The Meridian Star

MERIDIAN —

Special to The Star



    When six Meridian Community College students were approached with a “daunting” task to under take, they answered the call and potential visitors to Meridian are the benefactors of their work.

    Dede Mogollon, executive director of Visit Meridian Tourism, contacted MCC Marketing Program Coordinator Sandy Clark and asked for help on Visit Meridian Outdoor Recreation brochure.

    “We were excited to reach and step out of our boundaries and work with up-and-coming marketing individuals,” said Mogollon, adding that it was exciting "to give them an opportunity to work with real world experiences to what goes in to something like this.”

    The eight-page, full-color brochure details outdoor facilities and activities available to visitors to Meridian.

    “This was a little bit of a daunting task,” Mogollon said.

    The students had to do a lot of research and a good bit of editing to condense all of the material into the document.

    “They worked very hard and worked all semester and it was no easy task to keep it from looking like a phone book,” she added.

    Some 56 pages were condensed into the piece that was designed by the local agency Leading Edges.

    “It was a lot of work and very good experience,” said MCC student Amanda Jones. Her school colleagues, LaShaundra Gilmore, Shaneka Wiggs, Nikki Allen and Tiffany Melendez agreed. Also working on the project was Cameron Posey.

    This project brought to these second year marketing students all the things they learned in marketing together said Clark. And the students worked on the project between class work, competitions and fundraisers that were vying for their time, too.

    Both Clark and Mogollon agree this would be a first of many cooperative projects that the two entities would collaborate.

    Copies of the brochure are available at visitmeridian.com.