Meridian Star

Editor's Blog

June 13, 2007

June 13, 2007

(Continued)



The good news: Ben Lockridge will soon be freed up and trained to take full control of these problems. We are currently working on a system in which he will make sure all of our content is fresh and easily digestible. The good things we’re doing on our site: the Meridian 360 video previews are great; our Star Video feature is a great addition; some days we do a good job of updating the site for breaking news; and our new election section (which is actually more advertising than news, but still good).

Our next challenge is to be more consistent. We’re averaging 4,500 unique visitors a day — more than double what we had a year ago. That means the audience is there, we simply have to devote more time and energy from our end to keep and grow that audience. I think we’re on the right track and I believe these past two months have been bumpy due in large part to the transition process.

Anyone with other suggestions and/or thoughts on this, please e-mail me at editor@themeridianstar.com

Also, for a great read on what newspapers face today, follow this link (or copy and paste it in your Web browser if the link doesn't automatically connect): http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003588833

It’s a great read about the big boys, which drives home the point of what small dailies like us are forced to deal with on a daily basis. Read it and let me know ways you think we can improve our approach.

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